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Gift Cards Increase Your Profits, Build Customer Loyalty,
and Brand Your Bookstore

Gift cards have quickly become one of retail's favorite revenue generators. Department stores, specialty stores, restaurants, and service providers have all realized the value of gift card programs and the lucrative benefits they deliver. Now your bookstore can enjoy these same rewards.

A Gift Card Program Benefits Bookstores by:
. Increasing pre-paid sales
. Building brand awareness
. Advertising and promoting your store
. Keeping full cash value in store
. Enticing customers to spend more
Gift Cards Benefit Customers by:
. Providing personal gifts without givers having to select a specific item
. Allowing recipients to choose exactly what they want and purchase at their convenience
. Delivering the ultimate in convenience: Gift cards are easy to buy, easy to carry, easy to redeem, and have no fees!
Gift Cards: The Numbers Really Do Add Up!
. 61% of those gift card recipients surveyed said that they spent more than the value of the card in the store.
. Purchasers spent an average of $200 last year, up $61 from the prior year.
. 55% of gift card recipients made more than one trip to the store to use up the value stored on the gift card.
. More than 50% of shoppers surveyed have used prepaid gift cards, compared to just 11% last year.
Our Gift Card Program Is Fully Integrated with the MBS Point-of-Sale Solution
Feature Benefit
Integrated into the
MBS point-of-service system 		Transactions and sales capturing and reporting through a new store specific tender
Utilizes the magnetic stripe reader
on the POS keyboard 		No external device is required, saving your store valuable counter space
Card activation at all POS terminals All cashiers become sales people for the gift card program.
Balance inquiry at all POS terminals Customers may go to any cashier to obtain balance information, thus eliminating the potential for long lines at a customer service desk.
Add value to an activated
gift card at all POS terminals 		Adding value and activating gift cards are simple ways for all cashiers to provide customer service and effectively create a store-specific debit card that generates return visits by customers.
Full training and support by MBS MBS continues to be the primary contact for our bookstore customers when they need assistance.
If you're ready to get started, or you'd like more information about Gift Cards, contact your MBS Systems Territory Manager or call 800-325-4138.
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MBS Textbook Exchange, Inc.
2711 West Ash Street
Columbia, MO 65203
800-325-0530
http://www.mbsbooks.com/systems.php?PAGE=GiftCard.html